The History of Related
This is a story about two brothers from Los Angeles who grew up fighting over clothes. From a focus on matching underwear to socks, to a clear direction in sustainable options, here's their story. One brother, David Appel, came back from a trip to Barcelona and wanted to become a fashion designer. His first introduction to the industry led him to the Fashion Institute of Design & Merchandising located in Downtown Los Angeles. His stint back at school was short lived as he decided to get some work experience starting in textiles. Eventually David worked with a denim brand called Blue Tattoo until he found himself a home with Cohesive Apparel, a men's apparel line. He designed everything from t-shirts to denim, woven knits and jackets. His attention to detail made the products unique and he always understood trends.
His brother Mike had is hands in celebrity and media driven events in Los Angeles, working on projects with Maxim Magazine, Playboy Magazine, Bacardi USA, Moet Hennessy, Guess, and many more. He managed National marketing and events for 944 Magazine before starting his own agency consulting brands on their strategic partnerships, influencer marketing, and experiences.
The brothers decided one day something was missing in the underwear category after looking at their own drawers filled with socks missing their match and old underwear. Related was born off the idea men should have a simplified solution to their basics. It was an easy extra effort women would appreciate and something to add some confidence in any daily routine.
The goal was to make underwear they'd want to wear themselves, which was obviously comfortable, but more so functional. The matching concept brought the unique styles to life, which some questioned...why do we need to match? They said the better question to ask is why not!? The brother says it's going to save you time in the mornings knowing exactly which boxer to wear with which socks so you're out the door quicker to get your day going. Throughout the day you have confidence through coordination until you're ready to undress to impress ;).
The process took a year to really understand what the category lacked. Which fabrics were new and superior versus the average underwear available on the market. They considered a long boxer brief, but boxer briefs were certainly the popular cut the majority of shoppers were looking for. This is where the decision was made to package together a matching set of underwear and socks together to sell direct to consumer.
Years later, the fabrics, materials, and function has evolved and the brothers are focused on more eco-friendly products and sustainable packaging. More to come from the creators with a sustainable mindset.